Wednesday, March 23, 2011

March 23, 2011 - Marketing (small business)

Marketing

Art of Branding

In groups of 2 or 3, discuss:

1. Do you need to spend money on marketing/branding in your small business?
>>> If yes, how much - or how do you control costs for marketing services?

2. On a scale of 1 to 10 - where would you rank the importance of "marketing" in your business?

3. Can sales reps do the marketing and branding for you?
(sales reps create their own catalog sheets, et al)

4. Regarding "create a contagion" - to what degree do you feel the following is important to your business:

Cool

Effective

Distinctive

Disruptive

Emotive

Deep

Indulgent

Supported


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Recruit Evangelists

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