Wednesday, March 23, 2011

March 23, 2011 - Art of Pitching

Art of Pitching

Explain yourself in first minute (think about your catalog sheet) * * * can the account understand what is going on in the first minute?

[investor pitch - we're not borrowing any money]


Manage for cash flow, not profitability * * *
KEY: however, work toward salary on 1040, not "investment income" (more on this in class);

Build bottom up forecast

SHIP THEN TEST (i.e., beta test on Amazon or E-bay)

>>>>> Start as a service business, then grow to mfg.

Function not form
Pick your battles

Go direct
>>> position against the leader

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