Marketing
Art of Branding
In groups of 2 or 3, discuss:
1. Do you need to spend money on marketing/branding in your small business?
>>> If yes, how much - or how do you control costs for marketing services?
2. On a scale of 1 to 10 - where would you rank the importance of "marketing" in your business?
3. Can sales reps do the marketing and branding for you?
(sales reps create their own catalog sheets, et al)
4. Regarding "create a contagion" - to what degree do you feel the following is important to your business:
Cool
Effective
Distinctive
Disruptive
Emotive
Deep
Indulgent
Supported
* * *
Recruit Evangelists
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