Art of Pitching
Explain yourself in first minute (think about your catalog sheet) * * * can the account understand what is going on in the first minute?
[investor pitch - we're not borrowing any money]
* * * THE PITCH
Manage for cash flow, not profitability * * *
KEY: however, work toward salary on 1040, not "investment income" (more on this in class);
Build bottom up forecast
SHIP THEN TEST (i.e., beta test on Amazon or E-bay)
>>>>> Start as a service business, then grow to mfg.
Function not form
Pick your battles
Go direct
>>> position against the leader
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